It was an absolute pleasure to invite Fahad Yousaf, Business Executive Officer for NESCAFÉ and Nestlé Juices Pakistan, to my Influencer Marketing class at the Lahore University of Management Sciences (SDSB–LUMS).

Fahad shared invaluable insights into the rapidly evolving world of influencer marketing, with a special focus on a recent NESCAFÉ campaign powered by Generative AI. The initiative showcased how AI-generated content, combined with strategic influencer selection, can effectively engage Gen-Z audiences. By tapping into strong interest groups—including music, sports, and gaming—the campaign achieved outstanding engagement and ROI.

The session sparked a thought-provoking discussion on the future of AI in marketing, and the Q&A segment offered students a deeper understanding of how technology, creativity, and data-driven influencer strategies come together to drive impactful campaigns.

I’m truly grateful to Fahad for sharing these real-life case studies and giving students an opportunity to learn directly from industry leadership.

Thank you, Fahad — looking forward to welcoming you back again soon!