About Me


Anwar Kabir

Anwar Kabir

CEO - Brand Spectrum | Co-Founder The Leaders Network | Adjunct Faculty - LUMS | President - LUMS SDSB Alumni Association

Anwar Kabir is an accomplished Business Leader with 20 years of experience. His areas of interest include Digital and Influencer Marketing, Strategic Public Relations, Thought Leadership, Experiential Marketing, and Digital Transformation. As the Founder and CEO of Brand Spectrum; Anwar led the creation of a powerful fusion and implementation of these aforementioned areas, that has enabled his company in giving strategically sound, unique, cross-disciplined, data and technology-driven solutions to their clients. Brand Spectrum is an award-winning Digital Marketing and PR agency serving leading local and global brands since 2017.

Anwar takes great pride in his association with LUMS Suleman Dawood School of Business (SDSB) as an active alumnus as well as an Adjunct Faculty. He teaches courses on subjects like Digital Marketing, Influencer Marketing, Marketing Strategy & Planning to MBA and EMBA students. Anwar also holds the honor of being unanimously elected as the President of LUMS SDSB alumni association - from 62 batches of MBA, EMBA and Bachelor programs at the business school. This is a two years term that started in July 2022.

Anwar is passionate about networking and connecting with like-minded leaders with the purpose of creating positive impact on society and communities. He successfully co-founded "The Leaders Network" in 2018 to create purposeful networking opportunities for people who are leading the way in different spheres of life. He provides leadership on the Boards of prestigious forums like American Business Forum and LUMS Suleman Dawood School of Business Alumni Association. He is a Paul Harris Fellow of Rotary International and has remained part of Rotary Family, earlier as a Rotaractor and now as a Rotarian for over 2 decades. Anwar has served on the Board (Council) of Marketing Association of Pakistan - Lahore Chapter and currently contributes as an active member of the said prestigious marketing leadership forum.

Anwar strongly believes that tech entrepreneurship and human capital hold the keys for Pakistan's future and affectionately pursues this cause. He is a charter member of OPEN Lahore (Organization of Pakistani Entreprenuers). Anwar supports Pak Launch - a platform that connects major global tech companies and investors to Pakistani Startup Ecosystem. He represents Brand Spectrum at industry forums like Pakistan Software Houses Association (P@SHA), Pakistan Software Export Board and Lahore Chamber of Commerce & Industries.


Brand Spectrum
Founder and CEO
May 2017 - Present

Brand Spectrum Private Limited (www.brandspectrum.net) is a leading Digital, PR, Influencer, and Experiential Marketing Company; with Digital and Data-driven insights at the heart of its solutions. The clients of Brand Spectrum include industry leaders like Nestle, Pepsi, Tencent Games, AkzoNobel, DESCON, OPPO, Ferozsons Laboratories, Malaysian Palm Oil Council, Volka Foods, Beaconhouse School System, ZRK, Quick Office and Stylo Shoes, etc.

As the CEO of the company, Anwar provides vision and strategic direction to the company's senior leadership team. He considers customers and employees as the two key stakeholders for the organization and makes sure that they remain actively engaged; their needs are met while the highest standard of services is delivered. Anwar also drives innovation and development within the company, which includes new technologies and trends, and ensures that the company is keeping up with the latest developments in the industry.

The Leaders Network
July 2018 - Present

Co-Founded The Leaders’ Network, a platform to offer networking and collaboration opportunities for people who are leading the way in different spheres of life. Also we promote and support causes that benefit our communities.

Lahore University of Management Sciences
Adjunct Faculty
March 2020 - Present

Teach Digital Marketing and Influencer Marketing Courses to LUMS MBA students.

Orientm McCann Pakistan
Executive Director
March 2015 - April 2017

Headed operations of Orientm McCann(www.orientm-mccann.pk) in Lahore and Islamabad. Also worked as Business Leader for McCann's strategically important global account Nestle in Pakistan.

Lahore University of Management Sciences
Adjunct Faculty
March 2013 - May 2015

Adjunct Faculty at Suleman Dawood School of Business, Lahore University of Management Sciences. Taught Marketing Strategy and Planning, Brand Management and Digital Marketing Courses to EMBA and MBA classes at LUMS. Also delivered lectures at Rausing Executive Development Centre.

MullenLowe Rauf Group
General Manager
April 2009 - February 2015

Looked after MullenLowe Rauf's (www.mullenlowerauf.com) business in Lahore, primarily with Nestle Pakistan. developing communication for brands including Milkpak, Nesvita UHT and Powder, Chilled Dairy(Yogurts), Flavored Milks, Dairy Culinary including MilkPak Cream, Breakfast Cereals, Food Services, and Nestle Corporate. Moreover, the client's portfolio included GFC Fans, STYLO Shoes (the largest female fashion footwear brand in Pakistan), Mitchell's Grocery product range, DESCON Engineering, Nishat Linen (fashion apparel brand), and FINCA Microfinance Bank.

The job involved: Strategic Input in various communication-related initiatives, Communication Strategy Development, Working with Media partners for different brand-related projects, Development and execution of marketing campaigns, overseeing the provision of Social Media/Digital Marketing solutions by LOWE DIGITAL, initiating and leading new business development pitches of the agency, Ensured a mutually beneficial relationship with clients while keeping an eye on business growth (top line and bottom line), Financial Projections and handling of the business, Team Building, and Overall Management Remained a permanent member of top managements' "Operations Committee" at Lowe Pakistan.


Lahore University of Management Sciences

MBA, Marketing and Strategy
(2005 - 2007)

University of the Punjab

Masters in Business Economics, Business Administration and Economics
(2000 - 2002)

Quaid-e-Azam Law College, Lahore

Bachelor of Laws - LLB, Corporate Laws
(1999 - 2002)

Government College University (GCU), Lahore

Bachelor of Arts - BA, Maths, Political Science, Economics
(1997 - 1999)

Forman Christian College (A Chartered University)

F.A. (General Science), Mathematics, Statistics, Economics
(1995 - 1997)

Mr. Anwar Kabir
CEO - Brand Spectrum

highlighting his success story and career struggles in our show “Meet The CEO” with Nisma Ameer. Watch the program, Only on Discover Pakistan HDTV.