About Me

Anwar Kabir is an accomplished Business Leader with 20 years of experience. His areas of interest include Digital and Influencer Marketing, Strategic Public Relations, Thought Leadership, Experiential Marketing, and Digital Transformation. As the Founder and CEO of Brand Spectrum; Anwar led the creation of a powerful fusion and implementation of these aforementioned areas, that has enabled his company in giving strategically sound, unique, cross-disciplined, data and technology-driven solutions to their clients. Brand Spectrum is an award-winning Digital Marketing and PR agency serving leading local and global brands since 2017.

Anwar takes great pride in his association with LUMS Suleman Dawood School of Business (SDSB) as an active alumnus as well as an Adjunct Faculty. He teaches courses on subjects like Digital Marketing, Influencer Marketing, Marketing Strategy & Planning to MBA and EMBA students. Anwar also holds the honor of being unanimously elected as the President of LUMS SDSB alumni association - from 62 batches of MBA, EMBA and Bachelor programs at the business school. This is a two years term that started in July 2022.

Anwar is passionate about networking and connecting with like-minded leaders with the purpose of creating positive impact on society and communities. He successfully co-founded "The Leaders Network" in 2018 to create purposeful networking opportunities for people who are leading the way in different spheres of life. He provides leadership on the Boards of prestigious forums like American Business Forum and LUMS Suleman Dawood School of Business Alumni Association. He is a Paul Harris Fellow of Rotary International and has remained part of Rotary Family, earlier as a Rotaractor and now as a Rotarian for over 2 decades. Anwar has served on the Board (Council) of Marketing Association of Pakistan - Lahore Chapter and currently contributes as an active member of the said prestigious marketing leadership forum.

Anwar strongly believes that tech entrepreneurship and human capital hold the keys for Pakistan's future and affectionately pursues this cause. He is a charter member of OPEN Lahore (Organization of Pakistani Entreprenuers). Anwar supports Pak Launch - a platform that connects major global tech companies and investors to Pakistani Startup Ecosystem. He represents Brand Spectrum at industry forums like Pakistan Software Houses Association (P@SHA), Pakistan Software Export Board and Lahore Chamber of Commerce & Industries.