Ali delivered an exceptionally insightful talk on The Anatomy of Influence, breaking down how authenticity, context, likability, and expertise blend to create compelling influencer narratives. He also explored the evolving landscape of EV influencer marketing, sharing practical examples of how brands like Jaecoo and Omoda are leveraging storytelling, data-driven insights, and creative strategies to overcome consumer challenges such as range anxiety.

His session offered students a rare blend of theory and real-world application, making complex concepts accessible and actionable.
A big thank you to Ali for engaging our students with industry-tested knowledge and elevating the classroom experience with meaningful, practical insights.