One of the most rewarding aspects of teaching Influencer Marketing at Lahore University of Management Sciences (SDSB) is connecting students with practitioners who actively shape the industry.

Recently, we had the privilege of hosting Momina Akhtar, PR & Brand Manager at Tecno Mobile Pakistan, who shared her real-world experiences in the fast-paced mobile phone industry. She emphasized how trust, authenticity, and strong influencer relationships form the backbone of effective campaigns.

From practical insights on building engaged communities to examples of influencer campaigns that translate into tangible results, Momina’s session highlighted the strategic thinking and execution required to succeed in today’s digital marketing landscape.

Grateful to Momina for enriching our students’ learning with hands-on knowledge, actionable insights, and inspiring stories. Sessions like these transform theoretical concepts into real-world understanding, preparing the next generation of marketing leaders to create meaningful impact.