I am thrilled to have been invited to a podcast by the CIRCLE Women’s Association, a pioneering social enterprise dedicated to women’s economic empowerment and leadership development! I am truly inspired by the outstanding work led by Sadaffe Abid, whose visionary leadership is empowering women to achieve their potential.

The podcast was expertly hosted by Hira Asif, PR Manager at Circle Women Association. We delved into various aspects of women’s leadership and the critical role they play in shaping our society. I shared how we at Brand Spectrum strive to amplify women’s voices and champion female empowerment. Our team is proud to have a female representation of over 40%, demonstrating our commitment to gender diversity and inclusion. Additionally, more than 80% of the 4000 social media influencers we collaborated with in the last few years are female, reflecting our mission to support and uplift women across the industry.

I firmly believe that empowering women is not just a moral imperative but also essential for economic growth and development. Pakistan’s economy can only achieve its full potential by acknowledging, facilitating, and empowering the vital role of women in every sphere.