Teaching Influencer Marketing at the Lahore University of Management Sciences (SDSB) has been an incredibly rewarding experience — combining global insights, current industry trends, and practical frameworks to help students understand this dynamic field.

A major highlight of the course is allowing students to engage with senior marketing and PR leaders who bring real-world perspectives through case studies and firsthand industry experiences. One such session featured Abdul Rehman Shabbir, Head of Marketing at AkzoNobel Pakistan, the company behind Dulux Paints. His insights into brand building, influencer strategy, and campaign execution added exceptional value to the classroom experience.

Learning directly from practitioners helps students bridge the gap between theory and real-world application — shaping them into future-ready marketing leaders.