The recent flash floods across Pakistan — from KPK and Punjab to Kashmir — have brought immense devastation, leaving countless families without homes, livelihoods, and, tragically, loved ones. In such challenging times, it becomes our collective responsibility to step forward and extend a helping hand to those in need.

I am proud to share that Brand Spectrum’s client, TECNO Mobile Pakistan, has taken a meaningful step in this direction. An MoU was signed between TECNO and Al Khidmat Foundation Lahore, a respected organization devoted to relief and rehabilitation efforts. Through this partnership, TECNO will provide food, ration, and rehabilitation support to flood-affected communities across the country.

The signing ceremony was attended by Mr. Bruce (CEO, TECNO Pakistan), Mr. Elio (CMO, TECNO), Mr. Hassan Rafique (Head of Marketing, TECNO Pakistan), Ms. Momina Akhtar (Brand & PR Manager, TECNO Pakistan), and the senior leadership of Al Khidmat Foundation.

This collaboration exemplifies TECNO’s deep commitment to humanity and community welfare — proving that true leadership goes beyond business, extending into compassion and social responsibility.

May this initiative inspire more organizations to come forward and stand united in rebuilding lives and hope across Pakistan.