Over 100,000 attendees and 2,700+ exhibitors gathered to discuss, share, and shape the future of connectivity. The event was indeed a powerhouse of innovation and collaboration shaping the future of connectivity and pushing the boundaries of the mobile landscape.

It was heartening to witness my client TECNO Mobile Global’s standout presence at MWC, with their latest Artificial Intelligence (AI) capabilities – TECNO AI – stealing the spotlight. Equally thrilling to see international media and national content creators like Video Wali Sarkar (Bilal Munir), MasTech, and ProPakistani capturing the excitement at TECNO’s booth!

Exploring the cutting-edge demos of Ericsson’s upcoming technologies was another amazing experience at the MWC. A huge shoutout to the President & CEO of Ericsson Pakistan, Mr. Aamir Ahsan Khan for the insightful tour and discussions on the future of connectivity.

I also attended insightful talk sessions of CEO Jazz, Mr. Aamir Ibrahim, who showcased Jazz’s impactful contributions to connectivity, digital inclusion, and women empowerment. Proud moments for Pakistan on the global stage. CEO Jazz also hosted a dinner in honor of the Chairman PTA and other distinguished delegates from Pakistan. I was delighted to join in this memorable evening.

As the President and CEO of Brand Spectrum and producer of the Pakistan Mobile Summit – MWC was a treasure trove of learnings, ideas, and insights for me. Grateful for the opportunity to be part of this transformative event. Thanks so much, GSMA for this wonderful experience and Country Lead on Digital Transformation Pakistan GSMA Saira Faisal Syed for all your support!