I was delighted to invite Khawar Naeem – Country Head of Pakistan at Tencent Games as a guest speaker in my Influencer Marketing class at the LUMS MBA program. Tencent Games is the largest gaming company in the world with over 100,000 employees.

Khawar talked about the Gaming industry in general and how this industry works. He talked at length about Gen Z and their psychographics. Khawar shared in detail the influencer marketing strategies sharing different examples and case studies. This was a very insightful session for the class as students learnt interesting aspects of this 200 billion dollar industry and the role gaming Influencers are playing. Thanks so much, Khawar for taking out time and joining us.