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Anwar Kabir is an accomplished Business Leader with 20 years of experience. His areas of interest include Digital and Influencer Marketing, Strategic Public Relations, Thought Leadership, Experiential Marketing, and Digital Transformation. As the Founder and CEO of Brand Spectrum; Anwar led the creation of a powerful fusion of these aforementioned disciplines, that has enabled his company in giving strategically sound, unique, cross-disciplined, data and technology-driven solutions to their clients. Brand Spectrum is an award-winning Digital, PR, Influencer, and Experiential Marketing agency serving leading local and global brands since 2017.

Anwar strongly believes that tech entrepreneurship and human capital hold the keys to Pakistan's future and affectionately pursues this cause. He is a charter member of OPEN Lahore (Organization of Pakistani Entrepreneurs) and TiE Islamabad (The Indus Entrepreneurs). Anwar supports Pak Launch - a platform that connects major global tech companies and investors to the Pakistani Startup Ecosystem.